SUBTITLES & CLOSED CAPTIONS: they work for you!

Did you know that subtitling your videos can dramatically increase the number of times your video is viewed? Indeed, English is not the world's only language, and if many can't speak it fluently, most can read it perfectly. For example, Discovery Digital Networks captioned over 100 of its videos across more than 8 YouTube channels, and compared the performance of those videos against un-captioned ones. In the first 14 days, it received a 13.48% increase in views for the captioned videos, and generated a life time increase of 7. 32%. Not negligible!